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Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers.
THE FACTS: Millions of TikTok users viewed the video: a woman cuts open the tag of a Victoria’s Secret bra to reveal a flimsy, partially transparent, metallic chip inside of it.Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers.
THE FACTS: Millions of TikTok users viewed the video: a woman cuts open the tag of a Victoria’s Secret bra to reveal a flimsy, partially transparent, metallic chip inside of it. Social media posts claim Victoria's Secret is tracking its customers through tags. But the RFID chips that retailers use are for inventory tracking.
Circulating sex trafficking rumors in the summer of 2020 certainly drove interest in claims about RFID trackers in Victoria’s Secret bras. However, on February 19 2020, a Reddit user shared a similar post to r/1984isreality — minus the human trafficking hysteria. Victoria’s Secret has responded to a wave of videos circulating on social media claiming that the company has implanted chips inside bras to track customers. Social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track users. The claim appears to have originated in a viral TikTok video that shows someone cutting open the tag on a Victoria’s Secret bra to reveal an RFID tag, while a person off-camera says, “Today I found out that Victoria Secret tracks you!”.
Claim: Victoria's Secret is putting tracking devices in its bras
Victoria’s Secret has said the company’s bras do use RFID chips, not devices that track customers, and the company has denied any participation in sex trafficking. Victoria’s Secret is not secretly hiding microchips or tracking devices in bras in order to track customers as part of a sex trafficking scheme. Victoria’s Secret is one of retail’s largest specialty apparel brands and is planning to launch RFID to provide real-time inventory tracking across the chain.Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers.
THE FACTS: Millions of TikTok users viewed the video: a woman cuts open the tag of a Victoria’s Secret bra to reveal a flimsy, partially transparent, metallic chip inside of it.
Social media posts claim Victoria's Secret is tracking its customers through tags. But the RFID chips that retailers use are for inventory tracking. Circulating sex trafficking rumors in the summer of 2020 certainly drove interest in claims about RFID trackers in Victoria’s Secret bras. However, on February 19 2020, a Reddit user shared a similar post to r/1984isreality — minus the human trafficking hysteria. Victoria’s Secret has responded to a wave of videos circulating on social media claiming that the company has implanted chips inside bras to track customers. Social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track users.
The claim appears to have originated in a viral TikTok video that shows someone cutting open the tag on a Victoria’s Secret bra to reveal an RFID tag, while a person off-camera says, “Today I found out that Victoria Secret tracks you!”.Claim: Victoria's Secret is putting tracking devices in its bras Victoria’s Secret has said the company’s bras do use RFID chips, not devices that track customers, and the company has denied any participation in sex trafficking.
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